Love Isn't… A Mystery Deck

Love Isn't …
A Mystery Deck

"The most beautiful thing we can experience is the mysterious.
It is the source of all true art"
Albert Einstein

The Story So Far

Many years ago, in fact when I was but a boy, my father's newspaper had a little cartoon called "LOVE IS".

You may remember it.

I am sure Kim's cartoons were popular with many people worldwide but they were torture to a Yorkshire schoolboy. Because they didn't have any lasers or spacemen in.

Times, we know, have moved on.
But just as much as an attempt to understand what love is, isn't it equally important to think about what love isn't…?

Subtract ..

What are you left with?

Card back design

Design

Each card has a beautifully ornate and intricate multicoloured backing design.

Ambigram

The centre piece is an ambigram - a text that reads the same upside down and from all points of view

Love Solves

The hidden message in the ambigram reads 'Love Solves'

The Riddle

The Experience...

The deck is a parlour amusement -

52 original cartoons full of hope, chuckles and a little thoughtful melancholy. Each card contains an experience.

..

Each picture is an illustration of humour and pathos from a group of illustrators across the world.

Some will make a smile.

Some ... a pause for thought.

Only you know how the mystery deck will connect with you.

And while that may be a mystery.... it is not the only one.

Card example
Puzzle and deck

For Puzzle and
Mystery Lovers

For those that wish to dig deeper, there lies inside a second layer.

A riddle, a puzzle, a cipher..? What would one call it....?

Perhaps all three but woven in with an affectionate nod to the man who started it all... Kit Williams.

A clue will start your journey.

Imagine if you had to find the perfect gift... Something with an emotional punch... Something to make them laugh

Imagine a
new way
to gift

Something that provides dozens of ways to connect with somebody special

Something to make them think.
Something to make them feel.

A picture, a cartoon, a simple thought.

Something to share...

And then imagine there were something beneath...
a riddle as old as time.

Card The deck
🔴

A Gift

A perfect gift for him or her, of all ages - and on the theme of love .... in all its guises of course.

🔵

Humour

Made to make you giggle.

Touching

52 original mini masterpieces

🟢

No Risk

If you don't connect with the deck, feel free to return it for a full refund. We... what am I talking about, I.. .. I value your feedback.

Love Isn't… Need Love Isn't… Risk Free

Take a Peek

Ready to Order?

A perfect gift for him or her, of all ages — on the theme of love in all its guises. Made in England. Full refund guarantee.

Request a Deck

Q & A

Is the deck in production?+
After 4 years development and artwork, the Love Isn't deck is ready. The decks are cellophane sealed and come in a glossy printed cardboard tuck box.
Is it "Made In UK"?+
Love Isn't ….I mean… IS a British Brand. After looking at the Chinese supply model which seems to be so commonplace, I have chosen to print and manufacture all our cards, decks and future "Love Isn't…" products in England.
What is it again?+
Fifty two cartoons based on thoughts on love in the modern world – with a hidden armchair puzzle for the more avid puzzler.
Do I need to find the hidden puzzle to enjoy the deck?+
Absolutely not. I seriously do not expect many people to attempt the puzzle. Attention spans are pretty short nowadays and that is fine. Riddles are not everybody's cup of tea. Most will just enjoy the cards at face value. They reward on multiple layers without needing to engage with the hidden subtext. But for those that do, I will be monitoring the progress of the challenge and perhaps offering a modest prize.

Do you have a great idea on the theme "Love Isn't…"?

YOU DO?

Why not send an illustration on the theme of what "LOVE ISN'T …"

— and we will publish it on the website.

Join In...

Thanks — we'll be in touch!